«Into the White» – local hero at outdoor brand Patagonia

«I am proud to announce a new partnership with one of my favorite outerwear companies in the business – Patagonia»

It is not only because of the good quality clothes, it is as well the spirit of the brand that convinced me. «Build the best product, cause no unnecessary harm, use business to inspire and implement solutions to the environmental crisis» thats Patagonia’s Mission Statement. And I am proud and thankful to be a part of it. As a freeride and backcountry guide I spend around 150 days per year out in the mountains. Reason enough for me to choose the best product to keep me warm and dry on cold powder days and long splitboard missions. Patagonia outerwear is super functional, it looks amazing and the best about it, there’s this special feeling of doing something good to the environment when you’re wearing them.

Did you know?
  • They call Patagonia «the green consience»
  • Patagonia was one of the first companies to spend money for the environment
  • 1986 the company was forced to donate 10% of ist winning for environmental friendly projects
  • atagonia has flexible working hours and the famous «let my people go surfing» rule.
 Wich means, as long as the work is done, go surfing or freeriding when ever you want
  • Since 1996 Patagonia uses only biolocical cotton and reuse plastic
  • Patagonia earned the label «bluesign» and «Fair Wear Foundation»
  • 2011 Patagonias publicity slogan was «Don’t buy this jacket»
  • Patagonia is member of «1% for the planet»
  • After 40 years Yvon Chouinard, the founder, is still the brain of Patagonia.